Sierra Executive Advisory
Branding & Website Design
Preview: Scrolling walk-through of homepage and meeting facilitation pages
Project Snapshot
Year: 2025
Scope: Brand Identity, Website Design & Development
Platform: Squarespace
My Role: Brand & Web Designer
Sierra Executive Advisory needed a refined, high-end brand identity and web presence to appeal to senior leaders and executives seeking premium coaching services. I worked closely with the Founder to design an elegant logo, sophisticated color palette, and a modern, responsive website that conveys credibility, confidence, and exclusivity. The final brand and site elevate the firm’s positioning, aligning with the expectations of target clientele.
Before & After
The original website featured a heavy color palette and a dark overlay that limited emotional engagement. My redesign aimed to create a more personal and polished experience. I replaced the side-profile image with a confident, direct gaze to foster trust and approachability, and introduced a refined color system and simplified layout to reflect the founder’s expertise and appeal to high-level executive clients.
Brand Identity
To reflect the premium nature of Sierra Executive Advisory’s services, I developed a clean, sophisticated visual identity grounded in clarity and warmth. The new logo pairs timeless typography with a modern, minimalist mark, while the color palette balances deep neutrals with a signature accent to convey both professionalism and approachability. Paired with refined, legible type choices, the brand system reinforces trust and calm authority—qualities essential for executive coaching engagements.
